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The Content is the Message, or How to do a Data Management Audit

In Data Management by Bill Adoff

Back in the 70’s while taking graduate classes in communications at Hunter University, I never completely agreed with Marshal McLuhan when he coined the phrase “The Medium is the Message”. It was my belief then, as now that no matter how presented: the content is the message. After over 25 years in the industry – starting first in Auxiliary Services …